Strategy and feasibility
Assess demand, delivery constraints, workforce, risks, operational viability and the evidence needed to make a sound decision.
Who we are
Multidisciplinary expertise for complex healthcare problems.
Business 2u is managed by Richard Neilson, a pharmacist, Chartered Marketer and MBA graduate with senior experience across healthcare operations, clinical services and medicines management.
Richard Neilson
Healthcare, operations and technology.
Richard began his career as a pharmacist and has held senior roles spanning clinical operations, multidisciplinary team management, service delivery and the running of clinics.
He is a Cogent Gold Standard qualified Responsible Person for the wholesale of medicines for human use.
Pharmacist
Chartered Marketer
MBA
Responsible Person
Purpose
Use practical expertise and appropriate technology to improve access and outcomes.
Business 2u was built around a simple idea: healthcare services work better when clinical quality, operations, technology and communication are designed together.
We help organisations turn ambitious ideas into services that are easier to operate, easier to govern and easier for patients or customers to understand.
Our work is particularly suited to organisations that need senior support across several disciplines without the permanent recruitment and HR cost of building a full internal team.
What we bring
Experience across the full service lifecycle.
Governance and assurance
Develop clear accountability, quality systems, policies, SOPs, metrics and controls that support safe, repeatable practice.
Implementation and improvement
Support teams to put the model into practice, monitor outcomes, resolve operational friction and improve over time.
Selected capabilities
Support shaped around the organisation and the problem.
Business 2u can lead discrete work packages or complement an existing executive, clinical, quality, technology or marketing team.
- Service feasibility and operating models
- Policies, guidelines and SOPs
- Medicines governance and optimisation
- WDA(H), GDP and QMS support
- Remote healthcare processes
- Workforce and training design
- Healthcare websites and applications
- Ethical marketing and communications
Work with us
Bring senior expertise into the project without building a permanent team.
Tell us the outcome you need, the constraints you are working within and where the current approach is falling short.